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Although more web people have basic design training nowadays, many are still unfamiliar with how to conduct user research, which is an important part of the design process.
Fortunately, the internet makes it easy to get direct feedback from real users with quick, cheap, guerilla-style usability testing.
This straightforward method is just as good, contrary to obsolete popular belief, as a face-to-face testing session for most purposes.
No, you can’t see participants’ facial expressions, and yes, your participants must have high-speed internet; but facial expressions aren’t usually of much practical use for design feedback (you’ll have to trust me there), and high-speed internet is fast becoming the norm.
Unattended qualitative research is useful if you’ve already built some functional elements of your design or application, and you want to hear actual user voices talking about your interface, but you just don’t have the time, desire, or social skills to talk to them directly.
This is a cutting-edge niche of remote research, which takes advantage of the increasing webcam and rich media capabilities many users now have.
For that reason, automated research studies are most useful when evaluating the usability of a specific feature.
Task elicitation is similar to web analytics, but gives users specific task prompts, such as: “Suppose you want to buy a new sofa.At SXSW this year, I attended a panel called “Your UI is Your Laboratory” with people from Wufoo and Freshbooks—two web interfaces well regarded for their user experiences.