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A bottle of Stranahan's is aged for no less than two years in these barrels.
Farther inside, your nostrils fill with the woodsy aroma from the barrels and the sweetness of the whiskey being distilled.
They held their places in line like psychedelic-colored, upright earthworms.
Farther back, a band of four, layered in coats, was huddled around a small pile of burning receipts, business cards, and trash.
About a week before the release of a bath, Stranahan's makes an announcement to its more than 32,000 followers on Facebook and Twitter.
No ads and no marketing campaigns were required to get hundreds of people to wait outside of a distillery for hours in the freezing cold.
I had heard rumors that Snowflake, the limited-batch liquor from Stranahan's Colorado Whiskey, is so coveted that people camp outside the night before its release to secure a bottle. on Saturday, December 7, when I saw a line more than 120 shivering people long in the snow-covered alley behind the distillery.
The building is filled with rows of American white oak barrels stacked from floor to ceiling.The craft distillery used to sell its regular batch nationwide until about 2010, when it decided to scale back to just Colorado in order to quell the state's appetite for its whiskey.Today, its signature 750-milliliter bottles with golden labels situated like a prom queen's sash can only be found on the shelves of Colorado liquor stores.Cowdin ushered in as many strangers as he could into his heated tent.
Farther back in line, a thermos of hot coffee was passed around.
I got out here and braved the cold to be first in line." As I walked to the back of the line, everyone looked less and less prepared for this endeavor.